Mari Carmen Gainza

Mari Carmen Gainza

Art DirectorLisbon, Portugal
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bethany greene
Niamh Macdonald
Emma Winterbottom
Mari Carmen Gainza

Mari Carmen Gainza

Art DirectorLisbon, Portugal
  • Love is not normal
    Love is not normalLove resists to global pandemics and comes back for more. Love grows amongst zoom calls and all-day pyjamas. Love flourishes even if locked down. Love is not normal. It is extraordinary. And that’s what we’ll celebrate on this abnormal Valentine's Day. Client: Colvin Creative direction: Emma Pueyo Art direction: Mari Carmen Gainza Photography: Berta Pfirsich, Aida Lirola, Regina Loppacher.
  • Mykki Blanco & La 86
    Mykki Blanco & La 86Creative Direction: Desigual Team Campaing Art direction: Linda Romano, Mari Carmen Gainza Director & Photographer: Leo Adef Creative consultant: Matt Lambert
  • Fresh&Bright Superheroes
    Fresh&Bright SuperheroesAgency: Doubleyou Creative Direction: Luis Gaitán Art Direction and Design: Mari Carmen Gainza Design: Isabel Espona Photography: Robert Bartholot Grand Laus Award 2012
  • Desigual by Maria Escoté
    Desigual by Maria EscotéArt Direction and Graphic Design: Mari Carmen Gainza. Photo Art Direction: Desigual Team. Photographer: Alejandro Sonoro
  • Bye Bye 2020
    Bye Bye 2020Personal project to say goodbye to this chaotic year.
  • Galactic Love
    Galactic Love
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Projects credited in
  • IB Makers IV
    IB Makers IVInvisible Beauty Makers is Fundación Puig’s programme to support social projects led by young people. The energy behind such force of change is Puig’s staff. The challenge was to increase their voluntary participation while honouring their role in transforming society. How could we drive commitment when they had so many other things to do? There’s nothing more empowering than knowing you’re making the right choice. So we helped a bit. With guerrilla-style designs and instigating language, we pr
  • The North Face: Explorers in Lockdown
    The North Face: Explorers in LockdownThe North Face is a brand at home in the mountains, on the trail, and out exploring the streets in any weather, so the lockdown following covid-19 presented a fairly fundamental challenge: How can we live up to the mantra to Never Stop Exploring, even under lockdown?
Work history
    Art Director and DesignerFreelancer
    Barcelona, SpainFreelance
    Art Director Teacheridep barcelona
     - Barcelona, SpainFreelance
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  • Art Direction
  • Graphic Design
  • Web Design
  • Collage
  • Branding Design
  • Editorial Design
    Grand LausLaus Design Awards
    Diesel Fresh&Bright Superheroes Awards