New Balance x END | Grey Day ‘23

As a colour synonymous with New Balance as a brand, Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance heritage. To celebrate Grey Day, we put together an editorial shoot showcasing the power of grey by using everyday items coloured in grey paint. Heroing the four key sneakers from the Moon Daze collection, we created four different set ups, each with their own model and set of grey props.