New Balance x END | Grey Day ‘23

  • Niamh Macdonald
  • Livvy Moore
  • Michelle Sambo
  • Kid Circus
  • Hara Spyrou
  • Sergio Lopez
  • Luz Giraldo

As a colour synonymous with New Balance as a brand, Grey Day celebrates the transcendent nature of grey and the enduring legacy of New Balance heritage. To celebrate Grey Day, we put together an editorial shoot showcasing the power of grey by using everyday items coloured in grey paint. Heroing the four key sneakers from the Moon Daze collection, we created four different set ups, each with their own model and set of grey props.

New Balance x END | Grey Day ‘23 by Niamh Macdonald
New Balance x END | Grey Day ‘23 by Niamh Macdonald
New Balance x END | Grey Day ‘23 by Niamh Macdonald
New Balance x END | Grey Day ‘23 by Niamh Macdonald

Project Tags

Companies

  • New Balance logo

    New Balance

    • Fashion and Textiles
  • E

    END

    Skills

    Niamh Macdonald
    Producer
    Kid Circus
    Photographer
    Livvy Moore
    Head of Creative & Production at This Here