Experian Christmas & New Year email campaign

  • Joanna Simpson-Howe
  • Joe Goodall

A suite of emails to be sent out to existing Experian customers over the Christmas and New Year period, following the creative campaign of 'Data Self.' Email 1: Merry Christmas Email 2: Year in review Email 3: Set a goal Email 4: Help to achieve that goal (content is variable depending on what goal they selected in email 3) Results: 54-65% open rates (average open rates for one of Experian's marketing emails is 21%) 7-16% click to send rate (average on marketing emails is 1.5%) 1.2% lead to send rate (previous highest was an abandon credit card email which was 0.6%, newsletters average around 0.05%)

Project Tags


  • Experian logo


    • Technology
  • BBH logo


    • Advertising