- Experian Christmas & New Year email campaignA suite of emails to be sent out to existing Experian customers over the Christmas and New Year period, following the creative campaign of 'Data Self.' Email 1: Merry Christmas Email 2: Year in review Email 3: Set a goal Email 4: Help to achieve that goal (content is variable depending on what goal they selected in email 3) Results: 54-65% open rates (average open rates for one of Experian's marketing emails is 21%) 7-16% click to send rate (average on marketing emails is 1.5%) 1.2% lead to s
London, United KingdomFull Time
At BBH I have worked on a range of clients including Virgin Media, Experian, Samsung, Next, Costa, Western Union, Trainline and Absolut. As part of the Direct department, most briefs have been focused on acquisitonal channels such as CRM, radio and press. There have also been opportunities to create films, experiential brand activations and other brand-led work. All work has a strong conceptual foundation and is rooted in great ideas first.
- London, United KingdomFull Time
As Junior Copywriter at WDMP I worked on a range of different clients such as The Gym Group, Hiscox, Neilson Holidays, uSwitch, Funding Circle and more. I wrote copy across several different direct marketing channels from email campaigns to printed DM and also worked on conceptual briefs for wider brand ideas across more platforms. I also helped to keep the agency website and social media up to date to ensure that we were always on and posting relevant, engaging material about industry related topics as well as everyday agency life and happenings.
- Concept Ideas
- Big Ideas
- Direct Marketing
- ATL Advertising
- Creative Advertising
- Creative Concepting
- Ad Copywriting
- Brand Activation