Joanna Simpson-Howe

Joanna Simpson-Howe

CreativeLondon, United Kingdom
+ Info


Joanna Simpson-Howe

Joanna Simpson-Howe

CreativeLondon, United Kingdom
About me
Junior Creative Copywriter currently at BBH London.
  • Samsung Need-To-Knows
    Samsung Need-To-KnowsA film demonstrating the Low-Light feature of the Samsung Galaxy S9. We featured a real-life cabbie who uses the Samsung Galaxy S9 low-light camera to capture the amazing sights and lights of London when she's out on the job at night
  • Hiscox Cyber and Data Risks Insurance
    Hiscox Cyber and Data Risks InsuranceA B2B direct mail campaign which highlights the risks businesses face when it comes to their online data.
  • Experian Christmas & New Year email campaign
    Experian Christmas & New Year email campaignA suite of emails to be sent out to existing Experian customers over the Christmas and New Year period, following the creative campaign of 'Data Self.' Email 1: Merry Christmas Email 2: Year in review Email 3: Set a goal Email 4: Help to achieve that goal (content is variable depending on what goal they selected in email 3) Results: 54-65% open rates (average open rates for one of Experian's marketing emails is 21%) 7-16% click to send rate (average on marketing emails is 1.5%) 1.2% lead to s
Work history
    BBH logo
    BBH logo
    Junior CreativeBBH
    London, United KingdomFull Time
    At BBH I have worked on a range of clients including Virgin Media, Experian, Samsung, Next, Costa, Western Union, Trainline and Absolut. As part of the Direct department, most briefs have been focused on acquisitonal channels such as CRM, radio and press. There have also been opportunities to create films, experiential brand activations and other brand-led work. All work has a strong conceptual foundation and is rooted in great ideas first.
    Junior CreativeWDMP
     - London, United KingdomFull Time
    As Junior Copywriter at WDMP I worked on a range of different clients such as The Gym Group, Hiscox, Neilson Holidays, uSwitch, Funding Circle and more. I wrote copy across several different direct marketing channels from email campaigns to printed DM and also worked on conceptual briefs for wider brand ideas across more platforms. I also helped to keep the agency website and social media up to date to ensure that we were always on and posting relevant, engaging material about industry related topics as well as everyday agency life and happenings.
  • Copywriting
  • Concept Ideas
  • Big Ideas
  • Direct Marketing
  • ATL Advertising
  • Creative Advertising
  • Creative Concepting
  • Advertising
  • Ad Copywriting
  • Brand Activation