EYH has this week launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The campaign posters depict homeless young people asleep in unsafe places. However, when the pictures are inverted you can see our young people in heroic poses, with their sleeping bags becoming superheroes’ capes billowing in flight.
The campaign aims to change the public’s perceptions of youth homelessness. Homeless young people have the potential to beat the odds and turn their lives around, if they get the right help at the right time. EYH want to stress that despite incredibly difficult childhoods, homeless young people can still build successful futures.
The clever use of photography, from acclaimed fashion and advertising photographer Dan Medhurst, presents homeless young people as a message of hope.
The posters will appear at 100 sites across the United Kingdom – everywhere from London to Bristol, Cardiff to Edinburgh – kindly donated by Creative Out-of-Home agency Jack.
The campaign will run from 7th May 2018 to 21st May 2018.
For more information about how you can get involved in giving HOPE to homeless young people, contact us today: http://www.eyh.org.uk/en/contact/