Brief: Every family has it’s issues. In fact, almost 38 million people in the UK are affected by the main pressures on families such as money, health, and quality time together but 61% don't do anything about them. We need to erase the stigma of these issues and help people realise that everyone has problems so they can face them together.
Solution: The Family Monster Project. A campaign that visualised every families monsters into something that can be faced head on. A monster that lurks in the shadows of every single family, no matter their age, race, economic status or class. Whether it’s big or small, we all have one. Our film tells the story of 4 families living with their own monsters but with a powerful message: face them and they'll get smaller. There will be loads of other Monster activations throughout 2019 so look out for them.
Press: Campaign, The Drum, ITV News, Shots (Hot Shot).