I’m a Danish creative who is so greedy that I love both copy and art direction. Which basically means I can work solo or in a team.
During my 8 years in advertising, I've worked on everything from 360 campaigns to social activations. I don't mind the brief, but I love making work with a reason behind it. Don’t worry, I won’t try to save the world with every single project, but I will try to make the world a bit less boring.
Oh, and I judged D&AD New Blood 2019, got selected as one of Campaign's Rising Star of 2019 (https://www.campaignlive.co.uk/article/school-reports-2019-meet-star-players/1583641) and ended up on a list in Campaign Magazine (https://www.campaignlive.co.uk/article/real-price-top-5-emails-women-advertising/1459161).
Outside work, I am constantly coming up with ideas / writing scripts for short films, looking up my next must-have trainer (the uglier, the better) or collecting non-magic mushrooms.
Projects
- Family Action38 million Brits feel their family is under pressure, and 61% don’t know what to do about it. The charity Family Action wanted to challenge the stigma around family problems, helping people to face their issues (big or small) and get the support they need. We came up with the ‘Family Monsters Project’. The campaign launched with a film directed by Great Gun’s Duncan Christie that illustrates how every family has its monsters. Some monsters are so big they take over the entire house. Others hide
- Be Gamble AwareProblem: football and gambling have become one. Why? Because 17 of 24 Championship clubs have a gambling shirt sponsor. And 95% of ad breaks during football matches feature gambling adverts. It’s bad. So bad that 55.000 of 11-16 year olds have a gambling problem. Enough is enough. Together with fellow-creative Toby Roberts, we came up with ‘Can we have our ball back’ - a campaign that encourages everyone to ask the question: is betting taking away our love of the game? Outsider’s Scott Lyon di
- ClearScoreThe credit score app ClearScore helps everyone to take control of their money. You might already be pretty good with your finances, but you could be even better. OR you might be a little bit meh and you feel like it’s controlling your life. So we set out to make two ads to show ClearScore can help you escape the financial claw or make your money rock. We partnered with amazing director Ben Wheatley and Moxie Productions to make sure we didn't make anything too cheesy - so we might have a cute p
- WheyheyLife just got a whole lot better. Because in a world where you can eat delish ice cream and feel great too, anything can happen. Why feel vanilla when you can eat it, right? It’s all a question of perspective. You have to believe it to see it. And when you put on the Wheyhey sunnies, everything around you changes. The mundane is transformed into the mega awesome. Together with BlinkInk director Michael Marczewski, we developed three films, print and OOH that invited everyone to join us in a wor
- ByeBallsPD3 wanted to give 2016, the year of death, the finger and turn our Christmas trees into festive memorials that honoured those who had been taken from us. For less than £500 we created a series of laser cut baubles featuring some of the lost legends and invited people to order them on our website. Personally, my tree was decorated with Prince and Brexit.
- Terrence Higgins TrustFor national testing week 2017, Terrence Higgins Trust needed to get everyone on board with the fight against HIV. But sadly there's still lots of stigmas when it comes to getting testing. One of them being that testing is a quite complicated affair, when actually it only requires a small drop from the finger. We wanted to show that HIV doesn't stand chance. Give HIV the Finger is a campaign that heroes real people and their "Fuck you HIV, I got this!"-face, all photographed by Thomas Knight. O
+ View all
Projects credited in
- Family ActionBrief: Every family has it’s issues. In fact, almost 38 million people in the UK are affected by the main pressures on families such as money, health, and quality time together but 61% don't do anything about them. We need to erase the stigma of these issues and help people realise that everyone has problems so they can face them together. Solution: The Family Monster Project. A campaign that visualised every families monsters into something that can be faced head on. A monster that lurks in t
Work history
S
S
Senior CreativeSplay One
Copenhagen, DenmarkFull Time
Getting my hands dirty with a new-ish thing: concerting entertainment for tv and brands
Senior CreativeMcCann London
- London, United KingdomFull Time
Worked on Just Eat, Nurofen, Microsoft, Dettol, Aldi.
+ Show more
Skills
- Concept
- Writing
- Art Direction
- Management
Education
MA Cultural and Creative IndustriesKing's College London
- London, United Kingdom
C
C
Bachelor in Business Administration and Organisational CommunicationCopenhagen Business School
- Copenhagen, Denmark
Awards
s
s
Straight 8 Bronzestraight 8
Won Straight 8 bronze at Cannes 2018 for short film 'In Transit'.