Family Action

38 million Brits feel their family is under pressure, and 61% don’t know what to do about it. The charity Family Action wanted to challenge the stigma around family problems, helping people to face their issues (big or small) and get the support they need. We came up with the ‘Family Monsters Project’. The campaign launched with a film directed by Great Gun’s Duncan Christie that illustrates how every family has its monsters. Some monsters are so big they take over the entire house. Others hide in the corner. And if you don’t face them, you can be sure they’ll grow and grow and grow. It launched in January 2019, hit national media and even the royal family watched it AND loved it.