Life just got a whole lot better. Because in a world where you can eat delish ice cream and feel great too, anything can happen. Why feel vanilla when you can eat it, right? It’s all a question of perspective. You have to believe it to see it. And when you put on the Wheyhey sunnies, everything around you changes. The mundane is transformed into the mega awesome. Together with BlinkInk director Michael Marczewski, we developed three films, print and OOH that invited everyone to join us in a world with less ‘meh’ and more ‘wheyhey’.