FedEd are a platinum partner of the ATP World Tour and have been a sponsor of the ATP since 2010. This year FedEx wanted to continue to drive awareness of the brand, the partnership and its core asset; the FedEx Performance Zone Website. After years of a repeat design and layout, I was consulted to redesign and improve the VIP Hospitality Suite at the Finals at The O2, London. We worked to enhance the experience, offer more space, a better layout and a more vibrant look in keeping with the brand.