Spotting the trend for BBQ food well ahead of the curve, I signed up Christian Stevenson (A.K.A DJ BBQ) for a monthly FHM magazine column and regular digital content on FHM.com.
The project was a huge success, with Christian now working with a number of major food brands and the #FHMManFood hashtag engaging thousands on social. I championed food as key new vertical on FHM, reflecting changes in modern men, and what they want in a lifestyle brand.