Ally Sinyard
Available

Ally Sinyard

Freelance Digital & Social Media Strategist, Creative Lead and JournalistLondon, United Kingdom
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Ally Sinyard
Available

Ally Sinyard

Freelance Digital & Social Media Strategist, Creative Lead and JournalistLondon, United Kingdom
About me
I'm a freelance digital and social media strategist, creative lead, content editor and journalist, with over 10 years of experience working with global brands and start-ups, content marketing agencies and print/online consumer publications. As a creative lead, strategist, editor and copywriter, I've provided services for b2c and b2b brands including Google, YouTube, Victoria's Secret, FedEx, hush, Barclays and Virgin Media. As a lifestyle, culture and entertainment journalist, I’ve written for numerous print and digital titles including Stylist, The Guardian, Bustle, Refinery29, Empire and The Gentleman's Journal. Previously, I've held senior editorial positions including Senior Commercial Editor at Gentleman's Journal, Editor at Virgin TV Edit and Social Media Editor at FHM.
Projects credited in
  • Virgin TV Edit
    Virgin TV EditCustomer-facing website for Virgin Media. https://www.virginmedia.com/virgin-tv-edit
  • FHM Man Food
    FHM Man FoodSpotting the trend for BBQ food well ahead of the curve, I signed up Christian Stevenson (A.K.A DJ BBQ) for a monthly FHM magazine column and regular digital content on FHM.com. The project was a huge success, with Christian now working with a number of major food brands and the #FHMManFood hashtag engaging thousands on social. I championed food as key new vertical on FHM, reflecting changes in modern men, and what they want in a lifestyle brand.
  • Virgin TV Edit
    Virgin TV EditVirgin Media's entertainment site for addicts of TV, movies and sport.
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Work history
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    F
    Digital & Social Media Strategist, Creative Lead and Content EditorFreelance
    London, United KingdomFreelance
    Clients including: Google, YouTube, Virgin Media, Lipton, Victoria's Secret, Barclays, FedEx, Dulux, Hush and Lovingly Consulted on multi-channel social media strategy – primarily across Facebook, Twitter, LinkedIn, LinkedIn Elevate, Instagram and Pinterest; consulted and trained teams on use of interactive storytelling tools – primarily Ex.Co (formerly Playbuzz); managed projects and campaigns; consulted on branding and tone of voice; created and managed campaign content calendars; overseen ideation and production of social media assets; written and edited copy
    Gentleman's Journal logo
    Gentleman's Journal logo
    Senior Commercial EditorGentleman's Journal
     - London, United KingdomFull Time
    Leading and managing Gentleman's Journal commercial campaigns. Working closely with our clients and partner brands, I brought together the Gentleman's Journal editorial and commercial teams to produce effective and engaging content, campaigns and projects that are delivered on time, on budget, and to the highest standards.
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Skills
  • Writing
  • Branded Content
  • Content Strategy
  • Content Editing
  • Email Marketing
  • Social Media
  • Project Management
  • Client Proposals
  • Content Scheduling
  • Client Management
Education
    U
    U
    BA (Hons) Film and LiteratureUniversity of Warwick
     - Warwick, United Kingdom