Ally Sinyard

Freelance Strategist, Editor and Writer

Mid Level
London, United Kingdom
Locked Pro Plan feature


Projects credited in

About me

Freelance digital and social media strategist, content editor and journalist, with over 10 years of experience working on B2B and B2C accounts at content marketing agencies and print/online consumer publications. I've held senior editorial positions including Senior Commercial Editor at Gentleman's Journal, Editor of Virgin Media's entertainment site Virgin TV Edit and Social Media Editor at FHM. As a lifestyle and entertainment journalist, I’ve written for numerous print and digital titles including The Guardian, Bustle, Refinery29, Stylist, Gentleman’s Journal and Empire. I've also provided copywriting and editing services for a number of lifestyle and luxury brands including men's fashion, interiors, fitness and property. I also have over 10 years of experience as a journalist, writing mostly on film and television, sport and fitness, mental health, property and fashion. My work has appeared in Empire, FHM, Gentleman's Journal, The Guardian, Refinery29, The Script Lab, Stylist Loves and Virgin Media's Virgin TV Edit.

Locked Pro Plan feature


  • Writing
  • Branded Content
  • Content Strategy
  • Content Editing
  • Email Marketing
  • Social Media
  • Project Management
  • Client Proposals
  • Content Scheduling
  • Client Management

People I’ve worked with

Companies I’ve worked with

  • Gentleman's Journal

    Gentleman's Journal

    • Publishing
  • Redwood Publishing

    Redwood Publishing

    • Advertising
  • V

    Virgin Media

    • T

      The Script Lab

      Work history


      Senior Commercial Editor

      Gentleman's Journal

      Aug 2018 - Jun 2019
      • London, United Kingdom
      • Full Time
      • Leading and managing Gentleman's Journal commercial campaigns. Working closely with our clients and partner brands, I brought together the Gentleman's Journal editorial and commercial teams to produce effective and engaging content, campaigns and projects that are delivered on time, on budget, and to the highest standards.


      Digital Editor

      Redwood Publishing

      Mar 2015 - Aug 2018
      • London, United Kingdom
      • Full Time
      • Leading and running the creative ideation, editorial publishing agenda and output for the Virgin TV Edit website and personalised email. As well as creating engaging features, previews and interviews around each week’s TV, movie and sport highlights, Virgin TV Edit also keeps customers up to date on their products, services, customer exclusives and rewards.


      Deputy Web Editor and Social Media Editor

      FHM Magazine

      Nov 2012 - Aug 2014
      • London, United Kingdom
      • Full Time
      • As well as supporting the Digital Editor of FHM, creating daily content for the website and managing the output of the active social media handles. My achievements include growing the Facebook page following from 600,000 to 3million over the 18-month period and leading the digital output for the FHM 100 Sexiest campaigns for two years.


      Contributing Writer

      The Script Lab

      Jan 2011 - Sep 2012
      • United Kingdom
      • Freelance
      • Writing "Top 10" listicles on film and screenwriting, such as "Top 10 British Screenwriters of the Last 10 Years," "Top 10 Film Noir" and "Top 10 Road Movies."



      BA (Hons) Film and Literature

      University of Warwick

      Oct 2008 - Jul 2011
      • Warwick, United Kingdom