About me
Me in 24 words:
Highly creative content director and brand strategist. I build teams, I build brands, I build things people love to read, watch and look at.
Specialties:
Cross platform content, social brand and strategy, art direction (video and photography), talent development, trend spotting, commercial content partnerships, SEO. Bringing all this together to make content people care about.
Projects
- FHM Man FoodSpotting the trend for BBQ food well ahead of the curve, I signed up Christian Stevenson (A.K.A DJ BBQ) for a monthly FHM magazine column and regular digital content on FHM.com. The project was a huge success, with Christian now working with a number of major food brands and the #FHMManFood hashtag engaging thousands on social. I championed food as key new vertical on FHM, reflecting changes in modern men, and what they want in a lifestyle brand.
- Seth Rogen X FHM / Cover ShootA PR partnership; booking an A-list cover star to coincide with his major film release of the summer. I was responsible for the shoot concept and art direction. The issue performed over target, with the content generating excellent engagement on social media across the globe.
Work history
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Content DirectorFreelance
Highly creative content director and brand strategist. I build teams, I build brands, I build things people love to read, watch and look at.
Specialties
Cross platform content, social brand and strategy, art direction (video and photography), talent development, trend spotting, commercial content partnerships, SEO. Bringing all this together to make content people care about.
My clients include: The Chapar, Coachmag.co,uk, Dennis Publishing, Mr Hyde, Shortlist Media, Virgin Media Presents, Redwood. YouTube, ClarinsMen
Editor
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At Dennis, I was brought in to relaunch and stabilise the Men’s Fitness brand and build a digital content strategy for the weekly freemium Coach.
Great content on any budget:
On a lean budget, I put together and lead two separate teams to produce cross-channel content (print, video, social) for Coach and Men’s Fitness. I can story tell for any brand, sniff out what an audience wants (usually with the help of Instagram) and produce content that inspires.
Engage on social:
Under my leadership, in six months, Men’s Fitness Facebook grew 150% to 450k followers, engagement was up 4300%, and reach 4900% to 8 million a month. We also surpassed 100k followers on Twitter, and more than quadrupled our Instagram following. In that time we also launched a new weekly newsletter, Gym Punk, and an online fitness training programme.
Content for search:
In breakneck speed (four weeks) I recruited a launch team for Coachmag.co.uk, and ensured that all nav channels were populated. Our content was primarily built around keyword research, and for SEO, building a healthy traffic base of 50k uniques a month.
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Skills
- Fashion
- Film
- Copywriting
- Lifestyle
- Digital
- Project Management
- Strategic Planning
- Creative Direction
- Online Campaigns
- Print Campaigns
- Popular Culture
- Social
- Client Management
- Consumer Behavior
- Creative Thinking
Education
BA(Hons) Journalism First-class
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On the Cornish coast I developed my writing and editing skills and my love for journalism. It was a very creative environment where I specialised in photography, film and website design. While at Falmouth, I was shortlisted for the Guardian Student Columnist of the Year and won the West Briton Student Journalist of the Year award.