Find us in the makeup aisle

D&AD New Blood Pencil Winner BRIEF. Help Durex be the challenger of sexual conventions by inspiring 16 to 24 year olds to stand up for their right to protect themselves, and make carrying and using a condom the norm. INSIGHT. Red lipstick, which used to be associated with prostitution, is now a symbol of female empowerment. This was aided by drugstores, when they started selling it above the counter without shame. IDEA. Position condoms in bright stands alongside makeup in drugstores, instead of hidden ashamedly in the back corner.