Float Festival - Manchester's first Wellness Festival

In September 2018, I co-founded Manchester’s first wellness festival. A growing need for a more creative wellness scene in the North of England combined with a dissatisfaction with the word ‘wellness’ worldwide lead us to create Float. I created the concept, brand identity (visual identity by Designed by Duo), venue location, event curation, production, partnerships, sponsors, guests list, marketing and community build. Float 2018 was a sell-out event, with press coverage in Women’s Health, guest speakers like the infamous Anti Diet Riot Club and Instagram posts from leading body positive speaker, Jameela Jamil.