Committed to helping brands stand out more, whilst using social media less.
Advocating for the production of live events, editorial newsletters, design work, printed materials and projects over (mindless) social media and press releases.
Partnering with the UK's best emerging, independent creatives.
Projects
- Yolklore 2 Launch: Control with Ace & Tate, ManchcesterHUGE THANKS to all who made it down to our Issue Two launch in Manchester. Braving the rain to listen to tunes by Reform Radio, egg donuts by Siop Shop and cute fruit (really went all out on the egg theme) by Lauren Wall, but most importantly to gather around the power of story. ⠀ ⠀ To read and absorb stories of prison food and how nutrition aids rehabilitation, articles on breathwork and its free and powerful benefits and to discuss beauty standards and supporting independent creatives who wi
- Yolklore Magazine: Issue 3 LOVEComing to print September 2020, a magazine all about love - but not as we know it. Issue 3 explores this ever present glue for human nature. Across families, friends, pets, places and culture. What makes us love? Why do we love? How do we feel about ourselves? We travel to the coast of Yorkshire on a mother-daughter trip, examine dating terminology in the modern age and cook up recipes for first date’s with Elliott's, a neighbourhood restaurant in Edinburgh . Available to buy via yolklore.co.
- Yolklore Magazine Issue OneDesigned to show you ideas, thoughts and perspectives you don’t normally come across, by brands and people you’ve not yet heard of. Our mission is to help the cream rise to the top, championing brilliance not keywords - and eye-opening physical experiences wherever we go. We were not seeing enough rich muchness in the media we consumed. It is samey, echoey, dull, sensationalist, reductionist, rehearsed, routine and ultimately - a waste of opportunity, creativity and humanity. We strive for Y
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Projects credited in
- Two Minds- Print Sale and Art ExhibitionExhibition and Print sale for Mental Health Awareness Week in partnership with Mind. Yolk is pleased as punch to have collaborated with five local illustrators to create a series of limited edition prints, inspired by Mental Health Awareness Week. Spearheaded by Yolk's graphic designer, Rachel Cook who has created the typography for all the prints, we are excited to be hosting an exhibition and art sale to launch the release of these limited edition art works. Inspired by the belief that 'Two
- Speed Mating with Girl Gang MCR at Pot Kettle Black1
- Bumble x Emma Gannon Q&ASunday Times Bestselling business author, podcaster and broadcaster Emma Gannon came up to Manchester to launch her book: The Multi-Hypen Method at Pot Kettle Black. Over 100 guests came for a Q+A with the Forbes 30 Under 30 2018 winner, to listen, mingle and enjoy mimosas and cakes. A collaboration between two of our clients, Manchester venue and coffee shop, PKB and consumer-app, Bumble.1
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Work history
Partnerships and Brand DirectorAllied London
- London, United KingdomFull Time
Strategising, managing and delivering multi-channel PR, content and corporate development campaigns across multiple assets in three cities and central brand.
Creative event curation and partnerships across emerging assets for enterprise, culture, design, hospitality, community, property, lifestyle and new ways of working.
Copy-writing and editing for marketing collateral, pitching documents, press releases, articles, newsletters, editorial web content, social media, internal media and internal comms documents.
Heading up inhouse press office function: researching and steering relevant journalists/influencers/innovators for features, print and digital editorial, speaking opportunities and broadcast.
Creating, editing and art design for new in-house publication and distribution via print and online.
Website direction, content population and corporate social media.
Internal corporate development via positive working culture, wellness, diversity, support and internal communication.
Managing budgets, internal staff and agencies relationships.
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Editorialangels & urchins
- London, United KingdomFull Time
Print and online editorial, features research, organising and styling lifestyle photoshoots and flat imagery photography, researching and securing venues and props, calling in clothes and accessories, organising models, ensuring smooth running, managing the website: producing and loading features and adverts using a CMS, liaising with press departments and PR’s, SEO, social media, product reviews and attending events on behalf of the company, thorough understanding of the families market and good connections with press departments.
Skills
- Curating
- Curating Content
- Partnerships
- Brand Partnerships
- Brand Activation
- Communication Strategies
- Editorial Concepts
- Editorial Content
- Imagination
- Creative