FLOW FITNESS – BRAND IDENTITY FOR A HEALTHY BREAK STARTUP

Flow Fitness approached us with their startup business idea of running residential fitness camps in the training paradise that is Mallorca. With a relatively wide target market, from fitness addicts and intense triathlon competitors, to more casual course attendees and yogis, this identity needed to show ultimate flow. We took our inspiration from the infamous Sa Calobra, a road known for being the perfect cycling climb and descent, all smooth surface and hairpins cut through the spectacular scenery of the Sierra de Tramontana. As part of our creative direction, we included some environmental examples of how the brand would look in-situ. This acted as an abreviated style guide, ready for the client's development and marketing team.