Fred Perry

Fred Perry asked me to create a series of films that represented the historical values of the brand to a millenial audience.
Conceiving the banner, Young Heads: New Millennial Subcultures, I set about finding contemporary subcultures that adhered to the tribal values of past generations whilst retaining aspects of the brand's heritage, particuarly the crossover between fashion and music.

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  • Fred Perry

    Fred Perry

    • Fashion and Textiles

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Creative Director and Brand Consultant