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Fred Perry

Fred Perry asked me to create a series of films that represented the historical values of the brand to a millenial audience.
Conceiving the banner, Young Heads: New Millennial Subcultures, I set about finding contemporary subcultures that adhered to the tribal values of past generations whilst retaining aspects of the brand's heritage, particuarly the crossover between fashion and music.

Credits

Marcus Agerman Ross

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  • Creative Director and Brand Consultant
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  • Fred Perry

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