Free Form Frequency @ V&A Museum
Creative direction and performance media contribution for a V&A summer pilot. Creative Driection, Daniel Oduntan Producer, Amar Patel Design collaborator, Yink Danmole Art direction by Sarah Eun, @sarhhv. Logo design by Euphemia Franklin. @euphemia.work. Photography by Alexander Kell, @a_lexanderkell and Kevin Luckhurst, @KevinLuckhurst. Cinematography by Razvan Pestean. Video editing Daniel Oduntan. Featured artists: Melanie Charles Demi Ma Provokief Nicolah Hicks Jayson Wynters Daniel Oduntan
Free Form Frequency (FFF) is a Soul Labels experimental sound and architecture initiative that took place in the main entrance of the V&A every first three Friday evenings of the month.
We invited DJs, emerging musicians, visual artists, designers and producers to respond to their surroundings and explore how architecture shapes our perception of sound. By facilitating an ongoing collaboration between the museum and the wider cultural community, the goal was to investigate how sound inspires broader creativity and builds community.
The foyer became both canvas and instrument as our guests probed the relationship between sound, space and design using elements such as photography, film, projection.
The aim was to also help broaden access to the V&A’s collection by repurposing the V&A archive. We believed there was a gap in the programme for this kind of event – an interdisciplinary play area where anything could happen.
The programme was designed to sit within the wider strategy of the V&A's Residency programme, helping to boost audience engagement with practitioners both internally and externally. It was hoped to also be an informal element of the Learning department’s strategy – one that is perhaps more accessible and flexible than existing activities.
Companies
V&A
- Arts and Culture