FT X Piaget — Extraordinary Women

The objective of this digital campaign was to reach and connect with a HNW female audience in Asia — with focus on China — and raise awareness of Piaget Gala watch using a human-centric storytelling approach and positioning the watch as an icon for successful women. We created a series of three video interviews which tell the reflective, engaging and inspiring stories of some of the world’s most successful women such as Chen Man, Constance Wu and RAD (Carineh Martin & Arianne Phillips). The main deliverable for this project was a responsive bespoke one-page scroller website which included interactive hoverable photographs of the celebrities, cinematic transitions (parallax) to introduce each video and an article reflective of the era of female empowerment. A social media and advertising campaign were also devised to promote this project from the launch and throughout.