A multilingual, strategic-thinking creative leader with a track record of driving brand success across global markets.
I help brands craft distinctive identities and digital experiences that connect with audiences and drive real results. With expertise across consumer, B2B, luxury, commercial, technology, finance, and aviation sectors, I turn vision into tangible success.
I’ve worked with agencies and in-house teams for brands like NetJets, Liz Earle Beauty, and the Financial Times’ content agency, delivering high-impact design solutions and measurable ROI.
🔹 Brand Identity & Strategy – Building memorable, market-leading brands
🔹 Digital Experience & Design – Creating seamless, engaging user experiences
🔹 Creative Direction & Leadership – Bringing strategic vision to life
I believe strong brands are built with a mix of strategy, creativity, and emotional intelligence. My approach combines fierce problem-solving skills with a deep understanding of consumer motivations.
Let’s connect → I’m available for freelance projects, consulting, and collaborations.
✉️ info@gianfrancofagotto.name | 🌍 Portfolio: gianfrancofagotto.name
#BrandStrategy #DigitalDesign #CreativeLeadership #luxurybranding #genAI
Projects
- Pragma — Shoes ConceptThe 'Pragma by GF' shoes are designed for modern men who value elegance and comfort. Inspired by a balance between sporty functionality and chic style, the shoes feature materials that are not only sustainable but also thoughtfully integrated into the design to enhance both aesthetic appeal and performance. In philosophy, particularly in the context of love, “pragma” refers to a practical, long-term form of love that develops over time, often based on shared goals and commitments. Whether pa
- REPLETE — Post Workout DrinkProject type: brand identity + logo design + packaging Role: creative direction and design Country: United Kingdom Design agency: Liz Whiu @imlondon.co.uk Background. Replete is the preferred choice for health-conscious individuals, particularly women, seeking a nourishing and enjoyable drink. It provides a tasty, nutritious, and satisfying option that is conveniently ready for consumption after a workout or between meals. Key objective. To develop a unified brand experience that resonates wit
- Global AirlinesRole: Freelace Creative Director Project type: brand + visual design Design agency: imlondon.co.uk Background. Founded in 2021 by James Asquith, renowned travel personality and entrepreneur, Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for every cabin. Key obj
- FT X AWS — The Answers WithinProject type: branded content Role: Art direction, UI & UX design Web development: Niv Suresh Infographics: Longitude Year: 2022 Client. Financial Times X AWS. Key objective. Craft a distinctive, refined, and engaging narrative that showcases how, even amid economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within. Target audience. Startups, large enterprises, and government agencies' deci
- My Deco — WebsiteProject type: web design Role: UI & UX design Web development: Weiyu Tang Year: 2023 Background. A family-run business with a background of 20+ years of experience in construction and project management for luxury properties. Key objective. Create a digital experience that provides information about the company's services, showcases their portfolio of completed projects, and makes it easy for potential clients to contact the company to request quotes or schedule appointments. The website's
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Work history
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F
Creative Director / DesignerFreelancer
London, United KingdomFreelance
Working independently and with agencies on:
• Brand development (inc. logo design and visual identities) \ 3D \ UX & UI for websites \ Promotional TikTok videos \ Illustration
• Diverse range of clients — large and small, including start-ups — predominantly within the aviation, finance, hospitality, and most recently the health & wellness sectors. This involved generating concepts, designing visuals, creating final artwork, overseeing production, and ensuring timely and on-budget delivery
• Notable projects: developing the brand and visual identity of Global Airlines (start-up commercial aviation company) and Replete (start-up health & wellness).
Clients:
• Strategia Data Science, British European Aviation, Enness Finance, Global Airlines, Hamilton Court FX, InMotion Food, International SOS, Metropolitan Gaming Group, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, J&K Marketing Solutions, Kasbal, Lovat Parks, My Deco, Prestige Luxury Magazine, Ryano Transport
Art Director & UI|UX LeadFinancial Times
- London, United KingdomFull Time
• As part of the advertising department, my team helped deliver projects worth £20M+ in revenue in 2022
• Led the development of bespoke and global marketing campaigns (on/offline) for clients in B2B, B2C, (Financial Services, Tech, Travel, and Luxury) sectors, each with a budget of £100K+, and multimedia series from brief to execution. This encompassed tailoring content based on the client’s budget and KPIs, running integrated promotional activities across ft.com and social media, UX & UI design for hubs, illustration, photo shoot organisation, animation, data visualisation, and video production.
• Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments.
• Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers).
• Large-scale project planning, including estimation of team and time.
Clients
• Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS
• Luxury / Lifestyle > AMEX, Auriens, BMW, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith Watches
Key projects
• 2020 > FT X Zenith Watches 'Forgotten Treasure' was shortlisted and finalist for the World Media Group Creative Vault 2020 Awards in the 'Lifestyle, Luxury & Fashion' category
• 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series'
• 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in NY
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Skills
- Photoshoots
- Digital Design
- UI Design
- UX Design
- Branding Design
- Storyboarding
- Creative Strategy
- Conceptual Thinking
- After Efects
- Branded Content
- Adobe XD
- Adobe Premiere Pro
- Abobe Illustrator
- Sketchapp
- Shorthand
- Art Direction
- Digital Illustration
- Project Management
- Abobe Audition
- Fluent French
- Italian
- Fluent Spanish
Education
H
H
AI with PythonHarvard University
London, United Kingdom
M
M
User Innovation & EntrepreneurshipMIT - Massachusetts Institute of Technology
- London, United Kingdom
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Awards
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FT X Zenith Watches 'Forgotten Treasure'WMG
Campaign shortlisted and finalist for the World Media Group Creative Vault 2020 Awards in the 'Lifestyle, Luxury & Fashion' categoryD
D
Best Use of Native Advertising / Best Branded Content SeriesDigiday Media Awards Europe
Two nominations for "Later Life Stories" (Series I-III) x Auriens received.+ Show more