Gianfranco Fagotto

Gianfranco Fagotto

Creative Director + DesignerLondon, United Kingdom
+ Info


Kingdom Hudson
Mohamed Satti
Stefano Giussani
Gianfranco Fagotto

Gianfranco Fagotto

Creative Director + DesignerLondon, United Kingdom
About me
A solid, multilingual, and strategic thinking creative leader working at agencies and in-house, with proven global successes in brand design and experience for both digital and print platforms across global markets. Fierce problem-solving and deep appreciation for consumer motivations. Specialised in building brands and products that stand out and drive meaningful change. Brings evidenced ROI to global brands while working in-house at NetJets and the Financial Times’ content agency.
  • Global Airlines
    Global AirlinesRole: Creative Direction Project type: brand + visual design Design agency: Year: 2022-2023 (ongoing) Background. Founded in 2021 by James Asquith, renowned travel personality and entrepreneur, Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for eve
  • A walk in southern France
    A walk in southern FranceExperimenting with animated infinite zoom effect, ten illustrations, Photoshop and putting it all together in Davinci Resolve #videoart #animationart #freelance #illustrationdesign #personaldevelopment #personalproject ‍#adobephotoshop ‍
  • FT X AWS — The Answers Within
    FT X AWS — The Answers WithinProject type: branded content Role: Art direction, UI & UX design Web development: Niv Suresh Infographics: Longitude Year: 2022 Client. Financial Times X AWS. Key objective. Craft a distinctive, refined, and engaging narrative that showcases how, even amid economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within. Target audience. Startups, large enterprises, and government agencies' deci
  • My Deco — Website
    My Deco — WebsiteProject type: web design Role: UI & UX design Web development: Weiyu Tang Year: 2023 Background. A family-run business with a background of 20+ years of experience in construction and project management for luxury properties. Key objective. Create a digital experience that provides information about the company's services, showcases their portfolio of completed projects, and makes it easy for potential clients to contact the company to request quotes or schedule appointments. The website's
  • Mystical Meow
    Mystical MeowSix illustrated portraits of young women embodying an elusive and enigmatic aura. Their adorable white cat (Magù, aka The White Cat With Golden Eyes) is a mystical creature on his own and further emphasises the image, which adds to the overall aesthetic. The fashion style of young women is chic with interesting textures and intricate details, emphasizing their unique personalities and individuality. Check my profile at
  • Unconventional Portraits
    Unconventional PortraitsThis is a series of portraits inspired by art, fashion, technology, and geometry, capturing not just the appearance of the subject, but their essence and individuality as well. Original Created: 2022 Subjects: Fantasy Materials: OtherPaper Styles: Generative, Surrealism, Illustration Mediums: NFT More portraits on:
+ View all
Projects credited in
  • Financial Times - Ads/Advertorials
    Financial Times - Ads/AdvertorialsAt the FT I am also often responsible for designing advertorials for clients, which are then inserted in to How to Spend it Magazine.
Work history
    Creative Director / DesignerFreelancer
    London, United KingdomFreelance
    • Creative strategy, client relations and planning • Idea generation, concept development and pitch work • Brand, advertising, UX and UI design Clients • Strategia Data Science, British European Aviation, Caroline Olds RE, Global Airlines, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, Enness Finance, Hamilton Court FX, My Deco Key projects • Actively involved in shaping the brand, visual+verbal identity of Global Airlines (a startup airline company) right from its inception. This effort resulted in significantly enhanced brand recognition. Sectors • B2B, B2C, aviation, hospitality, financial services, technology
    Financial Times logo
    Financial Times logo
    Art Director & UI|UX LeadFinancial Times
     - London, United KingdomFull Time
    • Worked at the in-house creative ad agency on £100K+ global and bespoke sponsored marketing campaigns, from brief to delivery. • Art direction (photoshoots, illustration, animation and video storyboards) • UX and UI design for content hubs • Branded content development, UX/UI, branding, photo shoots, in-house animation, video production, and display advertising, with a strong conceptual focus on inclusive storytelling and culturally relevant content. • Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments • Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers) • Large-scale project planning, including estimation of team and time Clients • Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS • Luxury / Lifestyle > AMEX, Auriens, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith Key projects • 2022 > FT X Richard Mille and Ferrari “Performance As An Accelerator of Style” sponsored content campaign • 2021 > FT X The Macallan "The Red Collection" digital sponsored content campaign • 2020 > FT X Piaget Watches “Extraordinary Women” digital sponsored content campaign • 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series' • 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in New York. Sectors • B2B, B2C, Financial Services, Tech, Travel, and Luxury
+ Show more
  • Photoshoots
  • Digital Design
  • UI Design
  • UX Design
  • Branding Design
  • Storyboarding
  • Creative Strategy
  • Conceptual Thinking
  • After Efects
  • Branded Content
  • Adobe XD
  • Adobe Premiere Pro
  • Abobe Illustrator
  • Sketchapp
  • Shorthand
  • Art Direction
  • Digital Illustration
  • Project Management
  • Abobe Audition
  • Fluent French
  • Italian
  • Fluent Spanish
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Creative DirectionCentral Saint Martins (UAL)
     - London, United Kingdom
    IED Italy logo
    IED Italy logo
    Web Animation & Video Post-productionIED Italy
     - Milan, Italy
+ Show more
    Best Use of Native Advertising / Best Branded Content SeriesDigiday Media Awards Europe
    Two nominations for "Later Life Stories" (Series I-III) x Auriens received.
    U360 Design Competition USAAppleton
    Winning project: NetJets 50th Anniversary book (limited edition)
+ Show more