Multidisciplinary Designer + Director
Pragmatic Dreamer
Ex-Financial Times + NetJets + Liz Earle Beauty
Elevating brands through strategy, emotion, and creative expression
A solid, multilingual, and strategic-thinking creative leader with proven global success in brand design and digital experiences across international markets. I have worked at agencies and in-house for companies such as NetJets, Liz Earle Beauty, and the Financial Times’ content agency, bringing evidenced ROI to global brands.
Fierce problem-solving skills and a deep appreciation for consumer motivations. I believe kindness, empathy, and integrity bring better results for clients and help forge stronger relationships. I specialise in building brands and products that stand out and drive meaningful change.
I am a pragmatic dreamer. I like to turn vision into tangible success.
Currently, I am developing my 3D skills (Blender) and exploring AI-generated content.
Email: info@gianfrancofagotto.name
Projects
- Pragma — Shoes ConceptThe 'Pragma by GF' shoes are designed for modern men who value elegance and comfort. Inspired by a balance between sporty functionality and chic style, the shoes feature materials that are not only sustainable but also thoughtfully integrated into the design to enhance both aesthetic appeal and performance. In philosophy, particularly in the context of love, “pragma” refers to a practical, long-term form of love that develops over time, often based on shared goals and commitments. Whether pa
- REPLETE — Post Workout DrinkProject type: brand identity + logo design + packaging Role: creative direction and design Country: United Kingdom Design agency: Liz Whiu @imlondon.co.uk Background. Replete is the preferred choice for health-conscious individuals, particularly women, seeking a nourishing and enjoyable drink. It provides a tasty, nutritious, and satisfying option that is conveniently ready for consumption after a workout or between meals. Key objective. To develop a unified brand experience that resonates wit
- Global AirlinesRole: Creative Direction Project type: brand + visual design Design agency: imlondon.co.uk Year: 2022-2023 (ongoing) Background. Founded in 2021 by James Asquith, renowned travel personality and entrepreneur, Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for eve
- FT X AWS — The Answers WithinProject type: branded content Role: Art direction, UI & UX design Web development: Niv Suresh Infographics: Longitude Year: 2022 Client. Financial Times X AWS. Key objective. Craft a distinctive, refined, and engaging narrative that showcases how, even amid economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within. Target audience. Startups, large enterprises, and government agencies' deci
- My Deco — WebsiteProject type: web design Role: UI & UX design Web development: Weiyu Tang Year: 2023 Background. A family-run business with a background of 20+ years of experience in construction and project management for luxury properties. Key objective. Create a digital experience that provides information about the company's services, showcases their portfolio of completed projects, and makes it easy for potential clients to contact the company to request quotes or schedule appointments. The website's
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Work history
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Creative Director / DesignerFreelancer
London, United KingdomFreelance
• Creative strategy, client relations and planning
• Idea generation, concept development and pitch work
• Brand, advertising, UX and UI design
Clients
• Strategia Data Science, British European Aviation, Caroline Olds RE, Global Airlines, Million Plus, Land Union Hotels, Luisen Residenz Am Zeuthener See, Searcys, The Hollies, Wyck Hill House, Enness Finance, Hamilton Court FX, My Deco
Key projects
• Actively involved in shaping the brand, visual+verbal identity of Global Airlines (a startup airline company) right from its inception. This effort resulted in significantly enhanced brand recognition.
Sectors
• B2B, B2C, aviation, hospitality, financial services, technology
Art Director & UI|UX LeadFinancial Times
- London, United KingdomFull Time
• Worked at the in-house creative ad agency on £100K+ global and bespoke sponsored marketing campaigns, from brief to delivery.
• Art direction (photoshoots, illustration, animation and video storyboards)
• UX and UI design for content hubs
• Branded content development, UX/UI, branding, photo shoots, in-house animation, video production, and display advertising, with a strong conceptual focus on inclusive storytelling and culturally relevant content.
• Collaborated with Sales, AdOps, and Performance Marketing to pitch concepts and campaign ideas to clients and internal departments
• Liaised with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web engineers)
• Large-scale project planning, including estimation of team and time
Clients
• Finance / Technology / Biopharma > Amazon Web Services, Baker Hughes, BlackRock, Credit Suisse, Cytiva, Google Cloud, GSK, IDA Ireland, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, Smurfit Kappa, UBS
• Luxury / Lifestyle > AMEX, Auriens, Brunello Cucinelli, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille + Ferrari, Saint Laurent, Singapore Tourism Board, The Macallan, Zenith
Key projects
• 2022 > FT X Richard Mille and Ferrari “Performance As An Accelerator of Style” sponsored content campaign
• 2021 > FT X The Macallan "The Red Collection" digital sponsored content campaign
• 2020 > FT X Piaget Watches “Extraordinary Women” digital sponsored content campaign
• 2019 > FT X Auriens 'Later Life Stories', received two nominations at the European Digiday Awards in London for 'Best Use of Native Advertising' and 'Best Branded Content Series'
• 2018 > FT X UBS 'Transact' won ‘Best Global Creative Strategy’ and ‘Best in Class’ at the Gramercy Institute Financial Marketing Strategy Awards in New York.
Sectors
• B2B, B2C, Financial Services, Tech, Travel, and Luxury
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Skills
- Photoshoots
- Digital Design
- UI Design
- UX Design
- Branding Design
- Storyboarding
- Creative Strategy
- Conceptual Thinking
- After Efects
- Branded Content
- Adobe XD
- Adobe Premiere Pro
- Abobe Illustrator
- Sketchapp
- Shorthand
- Art Direction
- Digital Illustration
- Project Management
- Abobe Audition
- Fluent French
- Italian
- Fluent Spanish
Education
Creative DirectionCentral Saint Martins (UAL)
- London, United Kingdom
Web Animation & Video Post-productionIED Italy
- Milan, Italy
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Awards
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Best Use of Native Advertising / Best Branded Content SeriesDigiday Media Awards Europe
Two nominations for "Later Life Stories" (Series I-III) x Auriens received.A
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U360 Design Competition USAAppleton
Winning project: NetJets 50th Anniversary book (limited edition)+ Show more