Gianfranco Fagotto
Available

Gianfranco Fagotto

Multidisciplinary Creative & DesignerLondon, United Kingdom
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Gianfranco Fagotto
Available

Gianfranco Fagotto

Multidisciplinary Creative & DesignerLondon, United Kingdom
About me
• Portfolio — https://gianfrancofagotto.name • Bhenace — behance.net/gfag8 • Spotify's Artist Profile — https://spoti.fi/3wZjhrL Professional fluency: • English, French, Italian, and Spanish A concept-driven, strategic-thinking, and hands-on multidisciplinary Creative & Designer based in London. I am driven by the desire to build valuable and meaningful experiences through the synergy of art, design, and technology. I am currently a Digital Art Director at the Financial Times' Advertising Department. I work on Global sponsored marketing campaigns for the FT and 'How To Spend It' digital products from brief to delivery; this includes UX/UI design for microsites, animation and video storyboards, brand guidelines, display media, email, multimedia series, photoshoots, and social media. Industries: Consumer, Finance, Lifestyle, Luxury, Tech, and Travel My work is very much my play. Through disciplined creativity, I explore and experiment with new ideas, weaving words and images into simple and elegant narratives that connect with the right audience — visually, emotionally, and environmentally.
Projects
  • FT X Richard Mille and Ferrari — 'Performance as an indicator of style'
    FT X Richard Mille and Ferrari — 'Performance as an indicator of style'Project type: branded content, digital display ads and social media Role: art direction, UI & UX design Web development: Niv Suresh Digital design: Giulia Monterrosa Digital producer: Kate Armstrong Year: 2022 'Performance as an indicator of style'. The objective of this branded content campaign was to tell the story of the amazing collaboration between Richard Mille and Ferrari, which gave birth to the RM UP-01 Ferrari. Both of these brands share an obsession with excellence, precision, and in
  • FT X Zenith Watches — 'Perfect Timing'
    FT X Zenith Watches — 'Perfect Timing'Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Web Development: Niv Suresh & Alexander Kozlowski Digital Design: Giulia Monterrosa Digital Producer: Kate Armstrong Year: 2022 Category: Lifestyle & Luxury Discover a world of pioneering chronograph innovation as Zenith shares its designs and expertise with a video, article, and audio testimonials. The objective of this branded content digital campaign was to tell the story of Zenith's inno
  • FT X Singapore Tourism Board — 'Singapore Reimagined'
    FT X Singapore Tourism Board — 'Singapore Reimagined'Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Web Development: Alexander Kozlowski Year: 2021 Category: Digital The project's main goal was to highlight how Singapore is reimagining the future of travel. From innovative cocktail experiences to one-of-a-kind adventure sports the series featured perspectives from some of Singapore's most influential tastemakers, including their own personal anecdotes, the passions that continue to be ignited
  • FT X The Macallan — 'The Red Collection'
    FT X The Macallan — 'The Red Collection'Project Type: Branded Content, Digital Display Ads & Social Media Role: Art Direction, UI & UX Design Digital Design & Web Development: Abhi Markan & Alexander Kozlowski Illustrator: Javi Aznarez Year: 2021 Category: Digital The objective of this branded content digital campaign was to tell the story of The Macallan's extraordinary whisky 'The Red Collection'. Targeted to C-Suites and business decision-makers in both Europe & Asia the campaign was released in two versions: English & Chinese. T
  • "Dis Legomenon" — Music and cover design
    "Dis Legomenon" — Music and cover design"Dis Legomenon", an instrumental piece about chance. Few times it occurs only twice in life. Available at https://giafag8.bandcamp.com/
  • "Space Carillon" — Music and cover design
    "Space Carillon" — Music and cover design"Space Carillon", an instrumental track about spatial imagery and emotion, sensations of floating, cruising, flying…
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Projects credited in
  • Financial Times - Ads/Advertorials
    Financial Times - Ads/AdvertorialsAt the FT I am also often responsible for designing advertorials for clients, which are then inserted in to How to Spend it Magazine.
Work history
    Financial Times logo
    Financial Times logo
    Art Director — UI & UX, AdvertisingFinancial Times
    London, United KingdomFull Time
    • Working for the FT's advertising in-house creative agency on bespoke £100K+ global sponsored marketing campaigns from brief to delivery • Art direction (photoshoots, illustration, animation and video storyboards) • UX / UI design for microsites, including wireframes and prototyping • Brand guidelines, display media, email, visual identities for multimedia series channels.ft.com, and social media • Collaborating with Sales, AdOps, and Marketing to pitch concepts and campaign ideas to clients and internal departments • Liaising with third-party vendors, and global partners (designers, videographers, writers, photographers, illustrators, and web development leaders) • Large-scale project planning, including estimation of team and time • Providing project status updates to senior leaders across the advertising department Sectors: • B2B, B2C, Finance, Lifestyle and Luxury Clients: • Finance & Technology > Amazon Web Services, American Express, BlackRock, Credit Suisse, DBS Bank, Invest Qatar, Kaspersky, Lombard Odier, Mitsubishi, Morgan Stanley, Nippon Telegraph and Telephone, UBS • Luxury & Lifestyle > Auriens, Brunello Cucinelli, Ferrari, La Prairie, Laurent-Perrier, Marriott Hotels, Michael Kors, Patek Philippe, Piaget, Richard Mille, Saint Laurent, Singapore Tourism, The Macallan, Zenith Key projects: • 2022 > FT X Richard Mille and Ferrari “Performance As An Accelerator of Style” sponsored content campaign • 2022 > FT X Zenith Watches “Master of Chronographs” sponsored content campaign • 2021 > FT X The Macallan "The Red Collection" digital sponsored content campaign • 2020 > FT X Piaget Watches “Extraordinary Women” digital sponsored content campaign • 2019 > LaterLifeStories.ft.com X Auriens, received two nominations at the European Digiday Awards in London for “Best Use of Native Advertising” and “Best Branded Content Series”
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    Creative & DesignerVarious Clients
     - London, United KingdomFreelance
    • Idea generation, concept development, pitch work, email campaigns, editorial, websites, branding, identity design, UX, UI and photography art direction Clients: IM London (Atriis, Birchwood Park, Cathay Pacific, Elegant Resorts, JLL, Enness, Jumeirah, Pumpuli), Knight Frank, Xerjoff Perfumes, Graff Diamonds, SecretSales.com, GHD, InsiJets.com, Stone Bathwear
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Skills
  • Photoshoots
  • Digital Design
  • UI Design
  • UX Design
  • Branding Design
  • Storyboarding
  • Creative Strategy
  • Conceptual Thinking
  • After Efects
  • Branded Content
  • Adobe XD
  • Adobe Premiere Pro
  • Abobe Illustrator
  • Sketchapp
  • Shorthand
  • Art Direction
  • Digital Illustration
  • Project Management
  • Abobe Audition
  • Fluent French
  • Italian
  • Fluent Spanish
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Creative DirectionCentral Saint Martins (UAL)
     - London, United Kingdom
    IED Italy logo
    IED Italy logo
    Web Animation & Video Post-productionIED Italy
     - Milan, Italy
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Awards
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    Best Use of Native Advertising / Best Branded Content SeriesDigiday Media Awards Europe
    Two nominations for "Later Life Stories" (Series I-III) x Auriens received.
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    U360 Design Competition USAAppleton
    Winning project: NetJets 50th Anniversary book (limited edition)
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