Global Airlines

Role: Creative Direction Project type: brand + visual design Design agency: imlondon.co.uk Year: 2022-2023 (ongoing) Background. Founded in 2021 by James Asquith, renowned travel personality and entrepreneur, Global Airlines aspires to become the premium global airline of choice by revolutionising the aviation industry, as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for every cabin. Key objective. To launch a standout new airline brand in the very crowded commercial aviation market. Vision statement. To be the desired choice amongst all airlines. Mission statement. We will innovate through barriers. Brand values. It's all about the journey. Premium, bold, personable, and glamourous. Proposition statement. A new golden age of travel. Approach. Insights > narrative > brand identity > brand roll out > ongoing marketing. Deliverables. Brand and visual identity / branded collateral / social media graphics / in-flight materials / promotional items / email marketing templates / In-flight Entertainment System.