FT X AWS — The Answers Within

Project type: branded content Role: Art direction, UI & UX design Web development: Niv Suresh Infographics: Longitude Year: 2022 Client. Financial Times X AWS. Key objective. Craft a distinctive, refined, and engaging narrative that showcases how, even amid economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within. Target audience. Startups, large enterprises, and government agencies' decision-makers. Approach. Research > brand experience > brand activation and roll out. Deliverables. A responsive and optimised website for various devices; it includes a video, an infographic, and an article exploring effective ways to promote employee growth. Campaign duration. One month.