When your company employs more people than the population of Iceland, how do you make sure they all stay equally enchanted with the prospect of going to work each day?
As part of a major global overhaul of Siemens' employer brand, I was lead copywriter for the launch of Future Makers, an ambitious and original content platform that tells the stories of the 372,000 people working for this 170 year old engineering brand.
As well as editing and being the gatekeeper for TOV, I interviewed people on factory floors, CEOs and interns, stitching together stories that challenge preconceptions about the Siemens brand, and what it takes to work there. The result was an engaging content platform that helps people at Siemens to share their stories beyond the usual corporate channels.
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