Anna Sweet

Anna Sweet

Associate Creative DirectorLondon, United Kingdom
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Luis Costa
Lauren Henley
Michelangelo Torres
Anna Sweet

Anna Sweet

Associate Creative DirectorLondon, United Kingdom
    SIEMENS EMPLOYER BRANDSiemens make the technologies that make cities smarter, revolutionize design and manufacturing and build infrastructure for entire countries. And it’s their people who make all of this happen. In a world of networked, hyper-connected talent Siemens need their people to be their voice. We developed a new employer brand program for Siemens, starting an internal conversation with everybody who works there about what it’s like to be a part of Siemens in order to crystalize their culture and attract
    ASICS - IT'S A BIG WORLD. GO RUN IT.We set out to inspire runners from every walk of life with the big world of running. We wanted to show the amazing places that ASICS enables runners to go and explore. Unlike their competitors, who focus solely on urban running and endurance, ASICS is a unique multi-specialist that makes shoes for every kind of terrain and every kind of runner. All the runners in this commercial were street-cast, and run in a diverse number of ways in real life. We also recruited ASICS pro and semi-pro runners,
Projects credited in
  • The World In Roger's Beard
    The World In Roger's BeardAnna and I have created a children's picture book about a salty old sea dog called Roger who has many friends living in his beard from his exotic travels. But will Roger ever find any peace? Below is an extract...
  • Rexona/Williams by Steve Neaves
    Rexona/Williams by Steve Neaves
  • Western Union
    Western UnionMany migrants working in the West are not able to visit their families back home as often as they would like, so West Union gave them the opportunity to send a mini version of themselves home using 3D technology.
  • HP OMEN Challenge [Case Study]
    HP OMEN Challenge [Case Study]
  • REXONA: Got the reflexes for Williams Racing?
    REXONA: Got the reflexes for Williams Racing?Rexona gave us the brief to promote their campaign using Formula One racers – Valtteri Bottas and Felipe Massa. I delivered a series of short adverts promoting a competition in which you could win a day's racing in an F1 car. I also worked closely with app developers to create fun/creative ways to test your reflexes with Bottas and Massa. Whether it was on your device or an interactive ad board in Westfield shopping centre.
  • McDonald's Little Picca
    McDonald's Little PiccaThere are over 300 million possible combinations of illustrated artwork and animations available at launch and we aim to roll out new functionality, such as messaging and real-time games, in the future.
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Work history
    R/GA logo
    R/GA logo
    Creative | CopywriterR/GA
     - London, United KingdomFreelance
    Writing for Google, Siemens and Unilever brands. Developed Siemens' Employer Brand Program from scratch to create a window into Siemens' culture and attract new and experienced talent away from Facebook, Google and other competitors. Launched the new brand with a 360 film content series documenting the lives of engineers and a new platform and channel for their ongoing Employer Brand Program content. Get in touch if you'd like a viewing in the VR headset. Also created digital and social campaigns with in-store and outdoor activations for Unilever brands Rexona (Sure), AXE and Walls.
    180 Amsterdam logo
    180 Amsterdam logo
    Creative | Copywriter180 Amsterdam
     - Amsterdam, NetherlandsFull Time
    Writing for global brands: ASICS, Qatar, DHL, Western Union, Sony Playstation and Hewlett Packard. Wrote ASICS'​ 2015 global brand campaign 'IT'S A BIG WORLD. GO RUN IT'​. PIAF Bronze for Brilliant Execution Epica Bronze for Fashion, Footwear & Accessories Devised, developed and launched The HP OMEN Challenge, for Hewlett Packard. The world's first ever live action game show, streamed live on Twitch. Partnered with the game, SMITE, and gained sponsorship from Intel and Windows. The format will now go on to demo HP's PC gaming laptops for the foreseeable future. FWA - Site of the Day Partnered with art director, Robbie Graham
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  • Advertising
  • Copywriting
  • Social Media Marketing
  • Ad Copywriting
  • Digital Marketing
  • Brand Marketing
  • Mobile Advertising
  • Brand Storytelling
  • Brand Tone
  • Concepting Ideas
    PG Dip Creative Advertising Falmouth College of Arts
     - Falmouth, United Kingdom
    Spent 10 months learning how to write and execute my own briefs. Copywriting and art direction skills. Work placements at Grey London and Bray Leino, Bristol.