Anna Sweet

Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

Skills

  • Advertising
  • Copywriting
  • Social Media Marketing
  • Ad Copywriting
  • Digital Marketing
  • Brand Marketing
  • Mobile Advertising
  • Brand Storytelling
  • Brand Tone
  • Concepting Ideas

People I’ve worked with

Companies I’ve worked with

  • R/GA

    R/GA

    • Advertising
  • Leo Burnett

    Leo Burnett

    • Advertising
  • JOON

    JOON

    • Media Production
  • Formula 1

    Formula 1

    • Media Production

Work history

2017

Creative | Copywriter

R/GA

May 2015 - Apr 2017
  • London, United Kingdom
  • Freelance
  • Writing for Google, Siemens and Unilever brands. Developed Siemens' Employer Brand Program from scratch to create a window into Siemens' culture and attract new and experienced talent away from Facebook, Google and other competitors. Launched the new brand with a 360 film content series documenting the lives of engineers and a new platform and channel for their ongoing Employer Brand Program content. Get in touch if you'd like a viewing in the VR headset. Also created digital and social campaigns with in-store and outdoor activations for Unilever brands Rexona (Sure), AXE and Walls.

2015

Creative | Copywriter

180 Amsterdam

May 2013 - May 2015
  • Amsterdam, Netherlands
  • Full Time
  • Writing for global brands: ASICS, Qatar, DHL, Western Union, Sony Playstation and Hewlett Packard. Wrote ASICS'​ 2015 global brand campaign 'IT'S A BIG WORLD. GO RUN IT'​. PIAF Bronze for Brilliant Execution Epica Bronze for Fashion, Footwear & Accessories Devised, developed and launched The HP OMEN Challenge, for Hewlett Packard. The world's first ever live action game show, streamed live on Twitch. Partnered with the game, SMITE, and gained sponsorship from Intel and Windows. The format will now go on to demo HP's PC gaming laptops for the foreseeable future. FWA - Site of the Day Partnered with art director, Robbie Graham

2013

Creative | Copywriter

Leo Burnett London

Apr 2010 - Mar 2013
  • London, United Kingdom
  • Full Time
  • Created McDonald's 'Little Piccadilly', introducing the first interactive sign at Piccadilly Circus using mobile technology. The interactive sign, with weather and time sensitive artwork ran for 3 years at Piccadilly as a gift from the McDonald's brand to visitors and Londoners alike. Always a window onto the cultural and seasonal events happening around the city. Also created work under the 'Change' arm of Leo Burnett, set up specifically to help charities and not-for-profit organisations. Included work for Dartmouth Films with the launch of 'Cocaine Unwrapped' which won a Music & Sound Award for best sound design in advertising and runner up at Kinsale Shark awards. Worked across all of Leo Burnett's business, including - Kellogg's, McDonald's, P&G and Homebase. Pushed integrated work for all of these brands, creating campaigns for McDonald's, Homebase, Crunchy Nut, Special K and Flash.

Education

2006

PG Dip Creative Advertising

Falmouth College of Arts

Oct 2005 - Jul 2006
  • Falmouth, United Kingdom
  • Spent 10 months learning how to write and execute my own briefs. Copywriting and art direction skills. Work placements at Grey London and Bray Leino, Bristol.