REXONA: Got the reflexes for Williams Racing?

Rexona gave us the brief to promote their campaign using Formula One racers – Valtteri Bottas and Felipe Massa. I delivered a series of short adverts promoting a competition in which you could win a day's racing in an F1 car. I also worked closely with app developers to create fun/creative ways to test your reflexes with Bottas and Massa. Whether it was on your device or an interactive ad board in Westfield shopping centre.

Win The Ultimate Drive CAN YOU BEAT MASSA'S (CAT LIKE) REFLEXES?

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for James!

Add comment
Creative/Design Director
Managing Partner
Copywriter