About me
"What's in a name? That which we call a rose, by any other name would smell as sweet.” This is one of the most famous quotes of all time, as a name is integral to a person, company or a product. That is why marketing, advertising and branding are so appealing, as these three tools have the ability to define the success of a journey. They have the potential to create an image that is forever lasting, this being something truly special in a world that is full of uncertainty. Having grown up with a love of fashion and brands, I am enthusiastic, creative and not afraid of hard work.
Projects credited in
- McDonald's Happy MealsWith media agency OMD having set the strategy for McDonald’s Happy Meals across Europe, we work with their creative team to develop social content each month for a range of Happy Meal licences. Each campaign starts with a collaborative creative session where we set the idea for that month’s toy license. This is followed by a live action shoot and the delivery of one still image and two videos (to target specific audiences). This set of deliverables has proved to be the most successful and engaging. We work with the team end to end, and each campaign has to be turned around quickly, executed for a tight budget but most importantly be good fun!
- McDonald's Happy StudioAt a time when faith in the McDonald’s brand was at an all-time low, we brought families back to the Happy Meal by reinventing playtime. Working with education experts and game creators, we redesigned the Happy Studio experience to help kids develop useful skills through purposeful play. It launched in 42 European countries and is extending worldwide as a result of its initial success. Happy Studio is based on the principles of epistemic play, a theory that children learn best when they’re engaged in experiences that let them behave like real professionals. We believe that encouraging kids to act like professionals helps them to think creatively, make things they can be proud of, and develop their skills. In the new app, kids can choose to be either an artist, a musician or an inventor, playing relevant games to help them develop the skills associated with that occupation. For example, as a musician, kids are challenged to recognise different instruments and musical patterns to instruct them about different sounds and musical structure and to improve their rhythm and timing. The app was developed with input from child development experts to ensure that the games on the platform help kids to learn useful skills. An accompanying parent portal communicates the platform’s developmental goals, and also provides a resource for parents, suggesting activities that they can do with their kids or challenges to set them to continue McDonald’s Think, Make, Grow philosophy, which informed the new-look Happy Studio. The platform is launching in 38 European market (42 languages) with plans to add Australia, New Zealand, North America and UAE early 2016. The UK version of the Happy Studio website and the ‘new happy studio’ application is available on Apple store and Google play from the 16th December.
- Future Makers - a new content platform for SiemensWhen your company employs more people than the population of Iceland, how do you make sure they all stay equally enchanted with the prospect of going to work each day? As part of a major global overhaul of Siemens' employer brand, I was lead copywriter for the launch of Future Makers, an ambitious and original content platform that tells the stories of the 372,000 people working for this 170 year old engineering brand.
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Work history
Account ExecutiveBBH
London, United KingdomFull Time
~Tesco
Global McDonald's Family InternThe Marketing Store
London, United KingdomInternship
My role here places a great focus on the creation and implementation of McDonalds Happy Meals globally.
My role includes (but is not limited to):
- Provide support to the whole Global McDonalds team with a particular focus on the management of translations for our European point of purchase kits.
- Taking responsibility for the translation process in order to adapt the point of purchase into artwork suitable for the European markets and by use of an online approvals system to manage market approvals
- Providing support to a Senior Project Manager in the Translation team, who are responsible for translating children’s books into over 40 languages for use in Happy Meal around the world. This involves liaising with local markets to see approval of the translations, primarily using the online approvals system, but also direct one to one contact at times either by email or over the phone.
-Aiding the team in the delivery of Happy Meal campaigns for 42 European markets and the delivery of point of purchase for the US, Canada, Asia Pacific and more.
-Coordination of weekly client meetings – arranging agendas, taking and circulating minutes etc.
-Supporting the team on project work, e.g. putting together competitor reviews, point of purchase overview documents, developing fun and creative game ideas and general admin.
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Skills
- Ad Campaigns
- Commuications
- CMS Management
- Creative
- Retail Marketing
- Media
- Marketing
- Advertising
- Analaysis
- Microsoft Offic
Education
Marketing and Advertising ManagementLeeds Beckett University
- Leeds, United Kingdom
Highest performing modules:
Principles of Advertising
Consumer Insight
Introduction to Market Communications
Retail Marketing
Advertising Media and Strategy
I
I
GSCE & A LevelsImmanuel College
- London, United Kingdom