We worked in collaboration with GAP USA on their Share Your Gift Christmas campaign with a clear story on us sharing the BORN N BREAD gift worldwide. This campaign consisted of a one day Snapchat takeover of GAPs' official account to share a day in the life of BORN N BREAD, which was supported by a digital campaign on Instagram. My duties included managing the art direction process, from searching for photoshoot locations, outsourcing additional photography support, styling for both daytime and evening looks and producing the zine for GAP USA stores.
