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    Getty Images

    Getty Images - Various Projects
    The Watermark
    Challenge - How do you change the perception of a billion dollar company? Our pitch challenge was to change Getty Images from being perceived as a company that manages copyrights, to an innovation organisation. 
    Idea- We created a pipeline of work that won us the pitch and led to many of the thoughts becoming a reality. Ideas designed to shift the perception of the organisation, beginning with their most visible asset; the watermark. Various initiatives were employed, below are a few more.

    Credits

    Cyrus Vantoch-Wood

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    • Creative Director
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    Project Tags

    • brand campaign
    • branding
    • digital
    • conceptual
    • getty images
    • design
    • innovation
    • utility

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