Getty Images

Getty Images - Various Projects
The Watermark
Challenge - How do you change the perception of a billion dollar company? Our pitch challenge was to change Getty Images from being perceived as a company that manages copyrights, to an innovation organisation. 
Idea- We created a pipeline of work that won us the pitch and led to many of the thoughts becoming a reality. Ideas designed to shift the perception of the organisation, beginning with their most visible asset; the watermark. Various initiatives were employed, below are a few more.

Team Credits

Cyrus Vantoch-Wood

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    R/GA

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Cyrus Vantoch-Wood
Creative Director