Getty Images

Getty Images - Various Projects
The Watermark
Challenge - How do you change the perception of a billion dollar company? Our pitch challenge was to change Getty Images from being perceived as a company that manages copyrights, to an innovation organisation. 
Idea- We created a pipeline of work that won us the pitch and led to many of the thoughts becoming a reality. Ideas designed to shift the perception of the organisation, beginning with their most visible asset; the watermark. Various initiatives were employed, below are a few more.

Team Credits

Cyrus Vantoch-Wood

  • Message
  • Creative Director

Project Tags


  • R/GA


    • Advertising

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Post your project
Cyrus Vantoch-Wood
Creative Director