That sounds like an awesome job indeed! So, in your current role, when you or the team get in a creative block, you’ve encountered an issue with a client or things just don’t seem to be going your way...how do you guys try to overcome this?
I have a bit of a dramatic answer to that one...I just say just don’t! I know exactly the situation that the questions describes, you may have had a shitty day and an idea you’ve had your heart set on, but I think f*ck it, just chill out and go home. Go and see your friends and family and come back tomorrow and start fresh. Forcing it just doesn’t work, you’ll be sat in the office deflated, pushing paper around, just go back to bed!
Haha, well that sounds like the perfect solution to me! Has there been anyone throughout your career who’s helped you along the way, any mentors you’d like to give a little shout out to?
Yes, I have two mentors, I think mentors are really important actually...someone asked me to be their mentor once, I said no and I really regret it!
Oh really? Well, I’m actually looking for one if you’d like to be mine...
Awesome, okay, deal done! *Shake hands for the record*
Back to your question, my mentors are both PR people too. One was my first boss, a fabulous man called Mark Borkowski. He gave me my first job in PR and taught me that publicity is a craft or an art, it’s a way of storytelling that you need study and figure out. It’s not going to college to do a communications course, you really need to have an appreciation of the art form. He taught me how to spin a story, create news and how to be creative with brands and position them to media.
My other mentor is my boss at Edelman, Ruth Warder, their GM. She taught me all the practical skills, all about execution and delivery and how to be really diligent and be super smart with clients and all that stuff.
That sounds like the perfect PR recipe! I’d just like to conclude with a piece of advice, what would you tell all the newbies in the industry, just starting out in their careers?
Upskill yourself! If you’re coming into an agency, just learn learn learn, do a coding course, go and spend time learning how to design or artwork stuff. Get as many skills as you can, even if it’s not your job, you’ll never know when you’ll need it.
Then, I’d probably say get yourself a mentor and don’t be a dick!