We created the ‘quality seal’, which clearly communicates our point of difference as a brand, which stands for both the finest ingredients and ethically sourced cocoa creating a superior taste experience.
Color has always been incredibly important to the brand and this was something we wanted to protect and strengthen within the redesign. Our challenge was to imbue the colors with more depth and meaning. We landed on the idea of connecting the GREEN & BLACK’S brand DNA of nature (Green) and indulgence (Black) in the form of landscapes, delivering a sensual, more indulgent take on color.
The new GREEN & BLACK’S brand identity now sits within an elegant charcoal grey holding device creating cohesion throughout the brand world and ensuring real standout for the brand.
The packaging is an elegant balance of natural and indulgent finishes; the uncoated board evokes natural cues, while the foil detailing delivers a touch of elegance and refinement.
We were honored to have been tasked with the rejuvenation of GREEN & BLACK’S and we look forward to a successful long-term partnership working with the brand on its future pipeline of innovation.