It was an honour to help tell the latest iconic Guinness story. Within the Made of More brand platform, the Compton Cowboys were the perfect fit. The Cowboys of Compton are a group of extraordinary men who rescue horses that are often heading to the slaughterhouse. In caring for them they find friendship and responsibility, overcoming their tough upbringings in one of America's toughest cities.
I had the opportunity to take this incredible story and make it famous through new media. We took a second unit to LA to shoot specifically for vertical formats as well as working with an incredibly talented stills photographer. With this wealth of assets we created content across all major platforms and DOOH. Read about our process in Creative Review.
Awarded:
D&AD Graphite Pencil - Branded Content and Entertainment
Bronze Creative Circle - Best Online Film
TVC and Social MiniDocs:
Social Content:
We extrapolated this powerful story across all platforms.