Many people take their muscles for granted. We found that over half a billion pounds is wasted every year on unused gym memberships. That would go a long way towards funding a cure for Duchenne Muscluar Dystrophy - a disease that affects 2,500 boys in the UK.
We created a campaign that raises this issue and appeals to people to put that money to good use.
The campaign drives people to GYMEXCUSES.COM where for a small donation to Harrison's Fund anyone can get an excuse to share in social media.
Project Tags
Companies
Havas Group
- Advertising
