An individual with malleable intelligence. Easily able to manoeuvre between creative and analytical thinking, dependent on the task at hand. Being calm and observant is one of my greatest traits, beneficial for learning quickly and noticing errors. Vocal and dynamic, I’m always willing to contribute to discussions, which makes me a popular member of any team. Currently, I am looking for a part time role as a Writer.
Projects
- ellaOne - MY MORNING AFTERWhen ellaOne a pharmaceutical morning after pill brand, came to Havas asking for a campaign bolder than ever, the challenge was gladly accepted. The stats told us women were avoiding the pill because they felt ashamed. Our re framing involved turning the walk of shame into a liberating choice.
- Yorkshire Tea - TALES OF TEAPart of British culture asks that you avoid in-depth conversations at all costs. Better to just offer a cup of tea. Tea, on the kitchen table, first thing in the morning and last thing at night, opts in as a silent witness to many dramas and day dreams. Time to hear what tea has to say about it all. Brief in association with D&AD New Blood - Advertising course.
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Projects credited in
- #gymexcuses for Harrison's FundMany people take their muscles for granted. We found that over half a billion pounds is wasted every year on unused gym memberships. That would go a long way towards funding a cure for Duchenne Muscluar Dystrophy - a disease that affects 2,500 boys in the UK. We created a campaign that raises this issue and appeals to people to put that money to good use.
Work history
Digital Creative TeamHavas Group
London, United KingdomFull Time
Contributed to the creation a 360 campaign; My Morning After for Pharmaceutical brand ellaOne, as well as composing radio scripts, social copy and e-mail newsletters for other leading brands. Collaborated daily with an Art Director to find the best mode of communication, combining visuals with words - under the guidance of a Creative Director. Researched current culture and acknowledged social media trends. Regularly pitched ideas to clients solving problems with a fresh perspective.
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Accounts AssistantLeisiure Recruitment
- London, United KingdomFull Time
Reshaped the department by implementing a new procedure for candidate filing. Surpassed my role acting as a Temporary Recruiter during a colleague’s absence. Operated in a small team of three, completing internal and external Payroll using SAGE software. Built a warm relationship with clients to retrieve late payments successfully.
Skills
- Advertising Copywriter
- PA
- Admin Skills
- Bookkeeper
- Account Assistant