Campaign look and feel for Hula Hoops campaign around getting out of the things you don’t want to do. For Hula Hoops’ 2017 campaign - When it comes to the crunch. I was responsible for creating the look and feel for TV, Print and Social. The TV spot used the line ’Sorry, got my hands full’, as a way for people to getting out of the things they don’t want to do, using Hula Hoops on the fingers as the excuse. I devised an illustrated lockup for use on social media that played on this, as a way for Hula Hoops to respond reactively to real life examples of people getting out of unwanted tasks. I also used this aesthetic for the TV titles and print campaign.