Harem London AW20 campaign

  • Martin Schnabl
  • Lucy Ridgard
  • Izzy Parker

Nowhere, Elsewhere, Somewhere, Where? AW20 campaign for Harem London inspired by travellers and tourists. Capturing off-moments in poses and minimal sets. Anchored by a seasonal logo that uses the brand logo's diamond shape to create a compass with alternative cardinal directions. Accompanied by minimal moving image portraits that bring the narrative to life online, on social, in retail and at events. Print campaign executions feature loose collages of studio shots and analogue street photographs taken in Istanbul. They became 3D artwork in a bespoke viewmaster, and postcards for a "souvenir shop" at London fashion week (last photo cred: @kwxme). Creative and art direction by me. Photography Lucy Ridgard, set Izzy Parker, styling Clemence Lobert, HMU Zainab Jiwa.