Harem London: Heritage & Future campaign

Heritage & Future, Harem London's AW21 collection, takes inspiration from ancient Anatolia but reinvents and subverts traditional patterns to create progressive, theatrical, but also very wearable pieces. Our campaign draws on early Ottoman portrait photography, subverted with confident poses inspired by contemporary club culture. The work includes creative direction for stills and moving image, a teaser campaign for London Fashion Week, naming the collection, crafting the press release, and designing lookbooks, press packs and invitations.