For this project the client challenged us to create a series of content that would put Havana Club rum at the heart of cultural moments. We engaged in a Brand Partnership with four up & coming creative/collectives to create content shining a light on the amazing work they're doing whilst integrating Havana Club rum into the messaging. Whilst all look very aesthetically different adhering to the identity of the creative, the common thread was the idea of Havana Club being present for those special intimate moments.