About me
A multi-faceted creative individual who is currently working within Marketing & PR.
I have worked with both global and grassroots on campaigns that span across social media, editorial, e-commerce, OOH advertising, culture marketing & consumer research.
My understanding of the cultural landscape allows me to bridge the gap between brands their audience by selecting the right voice for the objective.
Although I haven't clocked up a lot of years my portfolio is a reflection of my natural instinct within the marketing discipline and my extensive knowledge that I have simply gained through life.
Most importantly I am a kind, hard working, spiritual being who loves connecting people with experiences.
We don't change the world but we create moments that shape memories.
Projects
- Black Creativity Is LimitlessAs a diverse fashion system, Depop is a place where the Black community can thrive. Today and always, we celebrate Black creativity in its limitless forms – and believe that one of the best ways to show your support is to pay for it. We worked with LA-based photographer Matt Cowen to spotlight Kaamilah Thomas, Kennady Bob, Tajzon James and Samone Zena, a group of creatives who are paving the way for a future where every person can thrive – no matter who they are. Watch the full video now !
- API+ Heritage Month: In Conversation with Mimi Zhu & Andrew NguyenDepop was not created to be a fashion marketplace – it was created to be a community. Community at Depop has always meant realising our existence through the uniting thread of people. Peer-to-peer isn’t a business model, it’s a way to be. It’s the way we can create true and lasting change. The Asian Pacific Islander (API) and East and South East Asian (ESEA) communities are a meaningful part of the Depop community. Recently, these communities have been faced with an increased amount of violenc
- Havana Club Cultural StoriesFor this project the client challenged us to create a series of content that would put Havana Club rum at the heart of cultural moments. We engaged in a Brand Partnership with four up & coming creative/collectives to create content shining a light on the amazing work they're doing whilst integrating Havana Club rum into the messaging. Whilst all look very aesthetically different adhering to the identity of the creative, the common thread was the idea of Havana Club being present for those sp
Projects credited in
- PUMA x Man City Kit Launch 19/20Tasked with engaging the most relevant talent for the Manchester City Kit launch, the Football-Obsessed Teenage was at the heart of the talent selection for the event. Choosing the 'next-up in rap' the line up included Bugzy Malone, Aitch, Tunde, Mastermind as well as DJs Joleon Lescott and Daisy Adams.
- PUMA Rider ChallengeTo launch the brand new PUMA Rider silhouettes, we created an influencer lead brand activation for an all-day PUMA Go-Kart Track takeover hosted by Harry Pinero, Poet and Instagram influencer Spuddz featuring Wing Stop and an afterparty for the PUMA Entertainment team featuring DJs; Abstract (Netherlands) Star.One, Jordss Chennessy and Donnie Sunshine
Work history
Brand & Cultural Impact ManagerDepop
London, United KingdomFull Time
Leading global Brand projects and culture activations, and collaborating with local markets to deliver best-in-class brand communications.
Responsibilities;
• Overseeing global Brand campaigns ensuring they align with the brand strategy and deliver against KPIs
• Delivering brand activations beyond single-moment campaigns
• Contributing to the Global marketing calendar, identifying opportunities for Brand growth and
innovation
• Curate 360 insight around audience needs and youth culture from across teams and outside Depop
• Strategic representative of the Brand within market activations and campaigns
C
C
Brand ConsultantCreative Nerds
- London, United KingdomFreelance
Leading the rebrand of the digital marketing agency alongside developing & implementing new internal processes.
Role responsibilities:
• Help to build a brand road-map with an outlook on where to position and develop the new brand identity
• Work along-side our paid lead to develop sectors for CN to target for leads
• Design and deliver strategies/objectives for the agency to develop verticals for our services
• Generate ideas to improve overall performance & efficiency
• Explore & develop a relationship with the CN team to understand and manage processes across creative, digital, strategy & planning and account management
• Oversee the preparation of submissions of all agency bids and pitches
• Work alongside the CN team to improve brand awareness and collateral produced
+ Show more
Skills
- Quick Learner
- Adaptability
- Negotiation
- Budget Management
- Account Management
- Project Management
- Creative Content
- Brand Partnerships
- Brand Consultancy
- Brand Management
Education
B
B
Bachelors of Arts and SciencesBrunel University London
- London, United Kingdom
Business Management (Marketing)
BTEC Extended Diploma in Fashion BusinessFashion Retail Academy
- London, United Kingdom