HENNESSY MASTERS OF POTENTIAL WITH ABBEY ROAD - THE STREETS X FLOHIO

Hennessy’s Masters of Potential in association with Abbey Road Studios, returned with a brand new track from The Streets Featuring Flohio. This music platform, created by Globe and Abbey Road for Hennessy, enables artists to come together to experiment with their creativity, challenging the parameters of their sound to create a completely unique piece of music. Abbey Road’s expert engineers recorded Mike Skinner and Flohio's brand new track ‘How Long’s It Been?’ live to vinyl, and Globe Productions produced content, which was then broadcast across brand platforms and artist socials. The track Premiered on Annie Mac, gained other radio support from 1xtra and 6 Music and went live on streaming services, including support from Spotify’s New Music Friday playlist on release. The content has amassed over 500k video views on Hennessy and artist channels. To date the campaign as a whole has achieved 57 PR pieces. http://www.globe-umusic.co.uk