House of Fraser Blog re-launch

  • Jenny Blake
  • Leigh Ritchie
  • Katrina Prentki

The re-launch of the HOF Inspiration hub required a solid backlog of articles to engage viewers from the get go. With news from the fashion industry, looming trends and top fashion, beauty and interiors finds to satiate style conscious fans, we expanded focus beyond the catwalk to features around lifestyle and the arts. The change of site also meant learning to use a new CMS system for the blog.