Turn It On - House of FraserDuring winter we hide away and close up - we turn off.
But spring is here and it's time to turn on the colour.
Turn on the style. Turn on the energy. Turn it on.
Director: Dave Meyers
The new Biba - AW19 RelaunchIconic, daring, spirited – it’s the label that defined the style of the swinging '60s and '70s and it's looking better than ever for autumn/winter. Expect opulent interiors, '70s inspired fashion and a helping of old-school Hollywood glamour...
The Journal - House of Fraser (Summer 2018)
House of Fraser iOS appThe business objective for the project was to update House of Fraser's iOS app onto a new platform and integrate loyalty points into the experience.
As part of this project, I led a pilot program for 1:1 user testing to gain direct insights into our customers mindset whilst using the app. I created a customer feedback survey that was sent out to thousands of House of Fraser customers, which in turn was used as a recruitment tool for engaging customers to test our design prototypes.
The pilot program was a success and is being rolled out to future projects.