Leigh Ritchie Digital Marketing Manager | The Dots

Leigh Ritchie

Digital Marketing ManagerLondon, United Kingdom
Projects credited in
  • Turn It On - House of FraserDuring winter we hide away and close up - we turn off. But spring is here and it's time to turn on the colour. Turn on the style. Turn on the energy. Turn it on.    Director: Dave Meyers Creatives: Alex
  • The new Biba - AW19 RelaunchIconic, daring, spirited – it’s the label that defined the style of the swinging '60s and '70s and it's looking better than ever for autumn/winter. Expect opulent interiors, '70s inspired fashion and a helping of old-school Hollywood glamour...
  • The Journal - House of Fraser (Summer 2018)
  • House of Fraser iOS appThe business objective for the project was to update House of Fraser's iOS app onto a new platform and integrate loyalty points into the experience. As part of this project, I led a pilot program for 1:1 user testing to gain direct insights into our customers mindset whilst using the app. I created a customer feedback survey that was sent out to thousands of House of Fraser customers, which in turn was used as a recruitment tool for engaging customers to test our design prototypes. The pilot program was a success and is being rolled out to future projects.
  • House of Fraser Digital Branding
  • Queens 90th Birthday Celebration: House of Fraser
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