Join The–Dots

House of Fraser iOS app

The business objective for the project was to update House of Fraser's iOS app onto a new platform and integrate loyalty points into the experience.
As part of this project, I led a pilot program for 1:1 user testing to gain direct insights into our customers mindset whilst using the app. I created a customer feedback survey that was sent out to thousands of House of Fraser customers, which in turn was used as a recruitment tool for engaging customers to test our design prototypes.
The pilot program was a success and is being rolled out to future projects.


Aimée Le Couteur

  • Message

Join our Pro Plan to message Aimée

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Human-Centred Design | Brand | Product Innovation

Project Tags

  • eCommerce
  • iOS
  • UX
  • UI
  • Digital Strategy

Share your new project