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House of Fraser iOS app

The business objective for the project was to update House of Fraser's iOS app onto a new platform and integrate loyalty points into the experience.
As part of this project, I led a pilot program for 1:1 user testing to gain direct insights into our customers mindset whilst using the app. I created a customer feedback survey that was sent out to thousands of House of Fraser customers, which in turn was used as a recruitment tool for engaging customers to test our design prototypes.
The pilot program was a success and is being rolled out to future projects.

Credits

Aimée Le Couteur

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  • Human-Centred Design | Brand | Product Innovation
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Project Tags

  • eCommerce
  • iOS
  • UX
  • UI
  • Digital Strategy

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