Katrina Prentki

Katrina Prentki

Marketing CoordinatorGuildford, United Kingdom
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Connections
Livia Biondino
Abigail Busenze
Katrina Prentki

Katrina Prentki

Marketing CoordinatorGuildford, United Kingdom
Projects credited in
  • Queens 90th Birthday Celebration: House of Fraser
    Queens 90th Birthday Celebration: House of Fraser
  • House Of Fraser - Over to Ours, Christmas Campaign
    House Of Fraser - Over to Ours, Christmas CampaignRather than using models for the ‘Over to Ours’ campaign, we shot fashion influencers in the comfort of their own homes. The concept being that the influencers are inviting customers ‘over to theirs’ to be inspired by House of Fraser’s Christmas fashion and beauty offerings. Capturing off guard moments aimed show fashion, accessories and interiors in real life settings, making products feel aspirational and authentic. The shots should: •Feel relaxed, warm and in-the-moment. •Be like moments f
  • Project Bloom
    Project BloomBranding designed for a Pitch document based on the Bloomberg Building in London whilst working at Savills
  • Kyle Minogue
    Kyle MinogueAutumn windows, POS and packaging
  • House of Fraser iOS app
    House of Fraser iOS appThe business objective for the project was to update House of Fraser's iOS app onto a new platform and integrate loyalty points into the experience. As part of this project, I led a pilot program for 1:1 user testing to gain direct insights into our customers mindset whilst using the app. I created a customer feedback survey that was sent out to thousands of House of Fraser customers, which in turn was used as a recruitment tool for engaging customers to test our design prototypes. The pilot program was a success and is being rolled out to future projects.
  • House of Fraser Blog re-launch
    House of Fraser Blog re-launchThe re-launch of the HOF Inspiration hub required a solid backlog of articles to engage viewers from the get go. With news from the fashion industry, looming trends and top fashion, beauty and interiors finds to satiate style conscious fans, we expanded focus beyond the catwalk to features around lifestyle and the arts. The change of site also meant learning to use a new CMS system for the blog.
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