How to be a black woman and succeed: two friends who have written the manual

Words: Arifa Akbar
Publication: The Guardian
Photo: Antonio Olmos for the Observer

Elizabeth Uviebinené and Yomi Adegoke have turned a dream into a hot publishing property – a self-help guide for black women

In March 2015, Elizabeth Uviebinené had a brainwave that a less determined 22-year-old might have dismissed as a water-cooler pipe dream. It was ignited by a single chapter in a book by Sheryl Sandberg . “I’d always devoured self-help books growing up – books like Lean In,” says Uviebinené. “These were written by white women and were great but they didn’t have the added complexities of how to be a black woman and get ahead. It was like we didn’t exist in these books. Sandberg had one chapter in her follow-up book [Option B] about a black woman’s experience and it sparked something in me. A need for a sisterhood. I wanted to bottle it.”

Team Credits

Yomi Adegoke

  • Journalist, Author

Elizabeth Uviebinené

Project Tags


  • The Guardian

    The Guardian

    • Publishing


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Yomi Adegoke
Journalist, Author
Elizabeth Uviebinené
Marketing Manager, Author