How to get involved in the Big Knit

The innocent Big Knit started 15 years ago with an idea. We asked people to knit little woolly hats and then we put those hats on our smoothies.

To our surprise, people picked up their needles and the hats came rolling in. For each smoothie sold, 25p went straight to Age UK to help older people up and down the country.
And the hats have never stopped coming. Every year, lots of kind people all over the world take up the knitting challenge and post their hats to us here at Fruit Towers – all 7.5 million of them. Thanks to their generosity (and knitting prowess), we’ve been able to help older people stay warm and well in winter, as well as fund lots of social activities in Age UK centres to help combat loneliness in later life.
We've raised nearly £2.5 million for Age UK over the years thanks to the Big Knit. If you’ve ever bought a smoothie or knitted a hat, hat’s off to you.
Pop this way for more infortmation and how to get involved.

Skills

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

We make healthy drinks & give 10% of our profits to charity
Copywriter
creative producer & director