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Hyperlink

A 3-day festival of art, music and fashion for young people held at Tate Modern’s stunning new underground spaces. The festival explored the idea of ‘six degrees of separation’, with a series of workshops, performances and installations.

I created an identity that dealt with themes of scale, repetition and connection. Hyperlink always appeared as large as possible on any given format (from Oyster card holder to fly posters) whist simultaneously including a trademark web page hyperlink style underline text.

Credits

Jon-Ross Le Haye

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  • Creative Director
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Leyla Tahir

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