Hyundai - The Amazing Drop Of Fuel
The brief from Hyundai required a simple and impactful film idea to celebrate the IONIQ winning Best Hybrid at the 2019 WhatCar? Awards for the second year in a row, while educating people on how hybrid technology works.
To do so we made a single drop of fuel the hero of the ad, showing it filmed in super slow motion as it falls through the air. After being charged with electricity mid-flight, the droplet is able to “do more”, showing what petrol power can do when electrified by the IONIQ’s hybrid technology.
The film is full of life and energy as well as a sense of celebration and fun, and dramatizes just how hybrid technology – the fusion of electrical and petrol power – can be more efficient and effective than petrol power alone.