I AM MORE Awards | Uber UK
I led the marketing efforts for the first ever partner-driver celebratory awards in the UK titled the 'I AM MORE Awards' - an award ceremony to highlight the selfless deeds of drivers who go above and beyond for their riders, and community. I planned and executed the internal marketing comms strategy, curating promotional video content before, during and after event. The exclusive event welcomed over 200 guests to the venue at the Tobacco Docks where drivers were presented with awards. We also showcased a short video from our CEO - Dara Khosrowshahi - who also expressed his gratitude.
The project received great reception in international markets, with plans to launch the awards globally.