IBM & England Rugby - A Tweet To England

The brief was simple – show the world that IBM is passionate about their partnership with England Rugby. Now, rugby is a hugely emotional sport. And when it comes to England no one shows that more than the fans. So, using IBM data analytics, we crafted a poem made entirely of real fan tweets to tell the story of England’s dramatic Six Nations journey.

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Olly!

Add comment
Freelance Creative Copywriter
TL
Creative director